Forget conventional wisdom. The housing market doesn’t hibernate in the winter.
A study by real estate brokerage Redfin finds that sellers who list and buyers who buy often find the winter season the most advantageous time to make a move in real estate, The winter season officially takes place between Dec. 21 and March 20, and it is a season that brings out more focused and active sellers and buyers and fewer tire-kickers looking for home design ideas.
Redfin researchers studied nationwide home listings, sales prices and time-on-market data from 2010 through October 2014. The study found that February is “historically the best month to list, with an average of 66 percent of homes listed then selling within 90 days,” according to Redfin’s research.
Researchers say the winter market is less competitive for sellers since many people tend to wait until the spring to list. The smaller inventory of active listings help sellers get more attention from buyers on their properties. And the research showed that many corporations transfer employees or hire new ones early in the year, creating opportunities for winter sellers from very motivated purchasers.
Sellers shouldn’t worry about the holidays hampering their chances either. A 2011 study conducted by realtor.com® found that 60 percent of real estate professionals advise their sellers to list a home during the holidays because they believe it’s an opportune time to sell.
Here are a few tips for selling a home in the winter:
Stage it. Stagers can arrange furniture so that selling-points in a home don’t get overlooked, paint rooms inviting colors and have the know-how to give a home a cozy winter feel. Display photos of the home that also show it in warmer summer months. And don’t forget to turn up the thermostat in the home so buyers are comfortable from the moment they step through the door.
Price it right. “If it’s priced properly, it will sell any day of the year,” Katie Severance, a broker for RE/MAX in Upper Montclair, N.J., told The Associated Press.
Show the way. Keep sidewalks and driveways clear of snow, ice and leaves – giving potential buyers a clear path to your front door.
Light it up. There’s less daylight in the winter months so it’s even more important to keep all the lights on as well as open blinds and drapes for natural light. Keep the home well-lit even when you’re not there so the home still looks inviting to passersby who drive by in the evenings after work.
Clear the Clutter. Open up the space and enhance the home’s appearance by removing excess belongings. That’s where Dino’s Storage comes in. We have great storage facilities and reasonable rates for you to store those out-of-season and overwhelming belongings.