Take Advantage of the Pandemic

If you are stuck at home, as millions currently are, make use of your time to accomplish some long-neglected tasks. It’s a great time to do some painting, repair some things that need attention and most importantly strengthen some family ties.

Take some time to email or text family members with your hopes for the future and your fondest reminiscences of the past. Perhaps there’s a bit of family history you know that should be shared with others. Think and talk about your plans for a reunion, vacation or family picnic when the pandemic eventually ends.

Talk about the woes your ancestors faced during the Spanish flu of 1918. Remember some of the fun things that happened at prior family events and share the memories. Think back to the oddball events that shaped your life and the lives of your family members. Talk about and relive them by sharing with the whole family.

It will bring you much happiness and, hopefully, much joy for the whole family. If others respond in similar fashion everyone will learn more about who you all are and how your families live or have lived.

While we remain physically distant from one another, sharing memories, hopes and dreams will draw us closer.

And if you are still going stir crazy this is a golden opportunity to clear out the basement, garage and attic. Pack up all that stuff you don’t need right now and take it a Dino’s Storage near you. Dino’s will even lend you a truck – free – to move your stuff to the storage facility.

Stealing or Sharing?

It’s no secret that young people like to consume entertainment they don’t necessarily pay for.

Money magazine notes that when business and tech types talk about this reality, they tend to use neutral or even flattering language: Millennials, they say, like to “swap” files and “share” subscription passwords. After all, super-earnest, bike-commuting, coffee-sipping twenty-somethings don’t look like dangerous criminals. And let’s face it, no business wants to alienate the work-force’s largest generational cohort, with billions, if not trillions, worth of spending ahead of it.

Now, however, some Wall Street analysts have decided to come right out and use another S word – steal – in discussing the problems facing some traditional media enterprises.

Password“The millennials are a generation that grew up (and will likely grow old) ‘sharing’ (read stealing) passwords for access to content if it continues to be ignored,” wrote analysts Mike McCormack, Scott Goldman and Tudor Mustata in a note to clients. “We believe it is the most significant cause of the declining pay TV subscriber base.”

The problem, the analysts suggest, is that all this sharing or stealing could quickly destroy the cable TV business. Similar trends already have gutted the music and news industries, Money magazine reports.

The analysts argue password sharing is already “the most significant cause of the declining pay TV subscriber base.” They compare the current situation to a time when people rigged access to cable with “illegal cable drops, third-party set tops and reprogrammed satellite cards.” Revenues returned only when the industry cracked down.

Of course, no one likes to be called a crook. Millennials might counter that the situation isn’t totally black and white. The music industry has evolved, and sharing streaming TV passwords isn’t clearly against the rules. Passwords for the streaming service HBO Now, for instance, are limited to a household, but the company has been vague about what that means. Netflix, Amazon and others all have policies that similarly attempt to both acknowledge and limit sharing.

The solution, the analysts say, is for companies to adopt tougher rules with emphasis on “authentication limits” – restrictions on how many people can use a log in at the same time. Some sites like Netflix and Hulu already do this.

The analysts acknowledge the scope of the problem – and the fact that it’s not just millennials. People of all ages have used or allowed others to use content passwords, they note.